Check out who's speaking at the 2024 DSO Leadership Summit

2024 SPEAKER LINEUP

  • Ali Oromchian

    Ali Oromchian

    CEO & Co-founder at HR for Health
    Ali Oromchian
    CEO & Co-founder at HR for Health
    JOIN ALI LIVE
    at DSO Leadership Summit

    Ali Oromchian JD, LL.M., is a world renowned employment attorney and one of the nation’s leading legal authorities on medical and dental practice law. Owner of the Dental and Medical Counsel PC law firm and HR for Health, Ali’s devotion to compliance and health care is one of a kind. Since its creation, the Dental and Medical Counsel P.C. law firm has been regarded as one of the preeminent law firms devoted exclusively to healthcare professionals. Clients seek Ali’s advice on practice acquisitions and sales, creation of corporations and partnerships, associate contracts, estate planning, employment law matters, office leasing and state board defense.
    Ali is also co-founder and Chief Executive Officer of HR for Health, which is the only all-in-one HR solution designed to simplify HR for healthcare practices while minimizing legal risk and ensuring compliance with federal and state laws.

  • Dr. Anushka Gaglani
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    Dr. Anushka Gaglani

    Co Founder and Co-CEO at Areo Dental Group
    Dr. Anushka Gaglani
    Co Founder and Co-CEO at Areo Dental Group
    JOIN ANUSHKA LIVE
    at DSO Leadership Summit

    Dr. Anushka Gaglani is a co-founder, co-CEO, and visionary at Areo Dental Group. She and Dr. Nagaraj opened their first practice at the end of 2015 and enjoyed patient care and transforming patient experiences so much that Areo Dental Group’s core value is centered around same-day, quality comprehensive care, and stellar patient experiences. There is nothing she loves more than having a fearful patient love the dentist and supporting other dentists and team members to give patients the same type of experience.
    Dr. Gaglani firmly believes that clinical autonomy should be in the hands of the dentist and that dentists should be continuously improving their skills. To that effect, she believes in extensive continuing education for all dentists and the team members who are instrumental to the success of the practice and the dentist. She especially has a passion for helping female dentists grow and prosper as clinicians.
    Under her leadership, Areo Dental Group was on the Inc. 5000 list for 2021 with almost 100% growth and much more to come. She has been interviewed on numerous podcasts as an expert in her field.
    Dr. Gaglani is also very involved in Entrepreneur Organization, animal rescue and care, and enjoys spending time with her pets when she’s not focusing on the business.

  • Bill Neumann
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    Bill Neumann

    CEO at Group Dentistry Now
    Bill Neumann
    CEO at Group Dentistry Now
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    at DSO Leadership Summit

    Bill Neumann is a seasoned veteran in the dental industry, boasting two decades of comprehensive experience across its various facets. Currently serving as a Dental Support Organization (DSO) consultant and Chief Executive Officer at Group Dentistry Now & JoinDSO, Bill has significantly contributed to the industry’s evolution.

    As a pioneering figure, Bill co-founded Efficiency in Group Practice, the first print publication dedicated to DSOs. He further demonstrated his innovation by launching Dental Sales Pro Connect, the inaugural app designed for dental product literature, videos, and information. His entrepreneurial spirit led to the creation of Dental Sales Pro, the first networking platform within the dental industry.

    Bill’s inventive prowess is evidenced by the iBarrier, a disposable infection control sleeve. His expertise extends to managing and training a sales force for dental manufacturer Coltene/Whaledent. Throughout his career, Bill has served as an advisor for the Association of Dental Support Organizations (ADSO) and several other dental companies.

    Currently, Bill Neumann holds advisory roles for OrthoFX, TwoFront, Uptime Health, Peerlogic, Cloud Dentistry, CureMint and Dental Innovation Alliance. Beyond his advisory commitments, he is recognized as an international public speaker, delivering insights on DSO topics at numerous dental events. Bill’s multifaceted contributions underscore his standing as a thought leader and innovator within the dental industry.

  • Brett Pierce
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    Brett Pierce

    Founder & Managing Partner at 7 Pillars
    Brett Pierce
    Founder & Managing Partner at 7 Pillars
    JOIN BRETT LIVE
    at DSO Leadership Summit

    Brett Pierce is the Founder and Managing Partner of 7 Pillars, a leading advisory firm dedicated to helping dental professionals successfully navigate the DSO transition process. 7 Pillars specializes in private practice dental transitions to DSOs, private equity groups, and strategic buyers. To date, 7 Pillars has negotiated over $1 billion in total enterprise value, helping to create generational wealth for doctors throughout the country.
    Brett is also the Founder and CEO of ELITE Dental Alliance (ELITE), the nation’s largest purchasing platform dedicated to the independent dental practice. Through it best-in-class vendor network and proprietary software, ELITE has facilitated over $425 million in member purchases and is responsible for nearly $220 million in member savings.
    As the son of small business owners, Brett grew up with a solid business foundation and a true understanding of hard work. He received a football scholarship from Stanford University, was named team captain, and graduated with a B.S. in Industrial Engineering and M.S. in Civil Engineering.
    Brett signed as an NFL tight end with the Baltimore Ravens and later played for the Dallas Cowboys, Chicago Bears and Denver Broncos. As with many great athletes, Brett knew that his playing career would eventually come to an end. Embracing the next step, he began to explore new avenues where he could leverage his skills, knowledge, and passion for excellence. This led him to the private equity space, where he specialized in sourcing acquisitions and creating post-acquisition value.
    Brett’s leadership has been instrumental in establishing both 7 Pillars and Elite Dental Alliance as industry leaders.

  • Brian Colao

    Brian Colao

    Director of the Dental Service Organizations Industry Group at Dykema
    Brian Colao
    Director of the Dental Service Organizations Industry Group at Dykema
    JOIN BRIAN LIVE
    at DSO Leadership Summit

    Brian Colao is the Director of Dykema’s Dental Service Organizations Group. He has been serving the dental industry for over 25 years and is widely regarded as one of the foremost authorities in the United States on DSO formation, DSO business structures, DSO related mergers and acquisitions, and the full array of regulatory compliance requirements for DSOs. Brian was named a “2019 DSO Influencer” by Group Dentistry Now and the “2023 Thought Leader of the Year” by Planet DDS.

  • Dr. Byron Henry

    Dr. Byron Henry

    Oral and Maxillofacial Surgeon & Founder at Free To Smile Foundation
    Dr. Byron Henry
    Oral and Maxillofacial Surgeon & Founder at Free To Smile Foundation
    JOIN BYRON LIVE
    at DSO Leadership Summit

    A Columbus native, Byron Henry attended the Ohio State University for both his undergraduate education and graduate dental school training. He then went on to further his education at the Indiana University Medical Center, where he completed a four year surgical residency in Oral and Maxillofacial surgery. After his postgraduate education, he and his family returned home to Columbus where he continues to maintain a private practice in oral and maxillofacial surgery.
    Dr. Henry has been traveling overseas since 1996 on humanitarian missions. Over the last decade, the majority of his overseas surgical work has been involved with the cleft lip and palate patient, something very near and dear to him. Since the initial encounter with cleft children in his surgical residency, Dr. Henry felt he had a “natural attraction” to these children. He knew that he wanted to help cleft children in impoverished countries to lead richer, more fulfilling and better lives.
    In September of 2008, Dr. Henry co-founded along with his wife, Stacy, a non-profit humanitarian organization called the Free to Smile Foundation. The Free to Smile Foundation provides free cleft lip and palate and dental surgery to the underprivileged and impoverished children and adolescents throughout the world. Free to Smile Foundation touches the lives of children in Asia, South America and Africa.

  • Christina Ewing
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    Christina Ewing

    Senior Consultant at Aligned Dental Partners
    Christina Ewing
    Senior Consultant at Aligned Dental Partners
    JOIN CHRISTINA LIVE
    at DSO Leadership Summit

    Christina Ewing is a Senior Consultant at Aligned Dental Partners, where she provides tailored dental consulting, systems implementation, and training to enhance dental practices, groups, and support organizations. Christina works with dentists, specialists, and management teams across North America to develop growth plans, deliver team training, and apply industry best practices. She excels in leadership development and coaching, helping clients reach their full potential.

    With over a decade of experience in dental consulting, Christina has previously served as Director of Consulting at a dental firm, focusing on program development and practice growth. She is adept at identifying capacity issues, uncovering growth opportunities, and improving profitability. Christina holds a Master’s in Secondary Education from the University of Maryland Baltimore County and a B.A. from Elmhurst College.

  • Conner Ludlow
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    Conner Ludlow

    Founder and CEO at Annie
    Conner Ludlow
    Founder and CEO at Annie
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    at DSO Leadership Summit

    Conner is the founder and CEO of Annie, a dental-specific AI front desk receptionist. Annie uses cutting-edge technology to relieve stress and ensure that every office has 24/7 coverage on their phones, as well as automated help with other important patient engagement activities. In partnership with My Social Practice, a key investor and member of Annie’s board of directors, Annie has rapidly expanded its reach, with My Social Practice serving as a marketing and distribution arm for this revolutionary AI service.

    Before founding Annie, Conner spent eight years as the CTO and COO of a nationwide dental call center. This role allowed him to impact thousands of practices across the country by increasing their revenue through improved patient engagement. Conner’s background as a software engineer, operational leader, and technology development has been pivotal in shaping the innovative services offered by Annie.

  • Dr. Corey Hastings
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    Dr. Corey Hastings

    Owner & Operator at Blue Sage Dental Group
    Dr. Corey Hastings
    Owner & Operator at Blue Sage Dental Group
    JOIN COREY LIVE
    at DSO Leadership Summit

    I am passionate about dentistry for children and helping them reap the benefits of healthy teeth and a great-looking smile for life! If there’s one thing I hope to accomplish in my career, it’s helping all of my young patients learn to love visiting the dentist. There’s absolutely no reason a dental appointment should be intimidating. When children realize that seeing the dentist can be relaxing and enjoyable, they pay closer attention to their teeth and gums between visits. It’s my job to help children learn and understand the real benefits of excellent oral health.
    When I’m not in the office, I enjoy staying active with my wife and son. We appreciate living so close to St. Louis and exploring all the city has to offer. We are avid Cardinals fans and cheer on the team at every possible chance! The top of my list of favorite things includes: everything having to do with Marvel Universe, traveling, spending time with friends and family, and seeing my patients and their families around town.

  • Craig Abramowitz
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    Craig Abramowitz

    DSO Founder and Executive
    Craig Abramowitz
    DSO Founder and Executive
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    at DSO Leadership Summit

    Craig graduated from New York University College of Dentistry. In 2003, Craig founded North East Dental Management (NEDM), which grew to become the largest Dental Service Organization (DSO) in the Northeast. In 2016, he merged NEDM with Dental Care Alliance to form the fourth-largest DSO in the country. Craig successfully led and completed four Private Equity recapitalizations. He has been a CEO in the DSO space on behalf of four different Private Equity firms. Craig currently serves on the board of directors of three DSOs, as well as the board of directors of United Concordia Dental Insurance Company.

  • David McNeil
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    David McNeil

    Chief Revenue Officer at Weave
    David McNeil
    Chief Revenue Officer at Weave
    JOIN DAVID LIVE
    at DSO Leadership Summit

    David McNeil is a seasoned revenue leader with over 25 years of experience in SaaS sales, go-to-market strategy, partnerships and operational excellence. His focus on delivering value to customers has led to a track record of driving growth at companies like HubSpot, Salesforce, and Weave. David is a committed advocate for charitable causes and passionate about building inclusive cultures where people can grow, win, and have fun together.

  • Deneen Dismore
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    Deneen Dismore

    CEO at Dismore Consulting LLC
    Deneen Dismore
    CEO at Dismore Consulting LLC
    JOIN DENEEN LIVE
    at DSO Leadership Summit

    Deneen Dismore, CEO of Dismore Consulting LLC, is a go-to-market strategist specializing in strategic marketing, business development, and new client acquisition and retention. She partners with dental practices and DSO vendors to create targeted marketing strategies that drive growth, optimize patient retention, and maximize profitability. Known for her ability to align high-level strategies with actionable solutions, Deneen helps businesses expand their market reach through digital marketing, social media, and event-driven initiatives. As a recognized industry leader and speaker, she continues to guide her clients toward sustained growth and success.

  • Doug Cash

    Doug Cash

    Senior Manager at Eide Bailly
    Doug Cash
    Senior Manager at Eide Bailly
    JOIN DOUG LIVE
    at DSO Leadership Summit

    Doug is a retired law enforcement officer who specializes in dealing
    with white collar crime. He investigates fraud and helps clients
    prevent future problems while finding justice for past issues. Doug has served as lead investigator in various types of fraud-related
    investigations, including embezzlement, money laundering, identity
    theft, financial exploitation of vulnerable adults, Ponzi and Pyramid
    schemes as well as theft by misrepresentation.
    Doug is a retired detective with decades of law enforcement experience and an emphasis in white collar crime. He is also a former special agent with Arizona’s Department of Insurance Fraud Unit, as well as a financial investigator for JP Morgan Chase bank.

  • Duff Bourassa
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    Duff Bourassa

    Managing Director at E78 Partners
    Duff Bourassa
    Managing Director at E78 Partners
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    at DSO Leadership Summit

    As the Managing Director for E78 Partner’s Healthcare division, Duff works to partner with our clients to identify and solve their toughest challenges. Having participated in over 20 M&A transactions within the Dental Industry, Duff has the unique expertise to provide guidance and thought leadership within the DSO space. Having built a strong reputation in the DSO industry, Duff leverages his network to bring the best technology and operational processes to E78’s clients.
    Previously, Duff was the Vice President of Acquisitions at Xite Practice Sales, providing Sell Side Services in the Dental, MedSpa, Veterinary and Behavioral Health space. Prior to his work at Xite, Duff owned his own Insurance agency, where he built out risk management programs for his Private Equity and Family Office clientele.
    Duff currently holds an MBA from the University of Houston and earned his BA in Communications from Texas A&M University (Gig Em!). Duff resides in Richardson, Texas with his wife Jacquie and their four chil

  • Eric Pastan

    Eric Pastan

    Director at SkyTale Group
    Eric Pastan
    Director at SkyTale Group
    JOIN ERIC LIVE
    at DSO Leadership Summit

    Eric Pastan is a Director at Skytale Group. He joins the Skytale team with vast, hands-on experience scaling businesses in the dental industry. Leveraging his years of experience building a Dental Services Organization from the ground up, Eric helps business owners strategize during crucial stages of growth to carry out their vision.

    Eric created the largest DSO in New England, employing 350 dental professionals across 4 states. A former strategist and COO, he’s been intimately involved in every phase of business growth, with expertise in systemization, centralization, purchasing, hiring, M&A, and finance.

    By finding efficiencies and tracking key KPIs, Eric helps businesses move consistently toward their goals. More than that, his experience as a business owner helps him relate to clients on a personal level. He offers business owners clarity and perspective as they navigate complex decisions.

    Eric enjoys fishing off the coast of Massachusetts, cooking, live music, and skiing. He spends his weekend with his family watching his two children play sports.

    https://www.linkedin.com/in/eric-pastan/

  • Evan Barker
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    Evan Barker

    Senior Vice President at Old National Bank
    Evan Barker
    Senior Vice President at Old National Bank
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    at DSO Leadership Summit

    Evan Barker has 30 years of experience in commercial finance and banking in the Healthcare M&A space. He has built healthcare groups at six different banks on the West Coast and authored loan policies, procedures and guidelines audited by state and government regulatory boards.
    Evan has provided strategic growth solutions to countless emerging and established DSOs. Besides the dental segment, Evan has helped Ophthalmology, Dermatology, Radiology, Senior Housing, Pain Management and Urgent Care groups grow and thrive.

    He moved to Tennessee in 2021 to take over the healthcare group for a Nashville based regional bank and to realign and grow the healthcare portfolio. Evan is consistently invited to speak at numerous healthcare events and panels primarily in the dental segment to emerging DSOs across the country.

  • Frank Donati
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    Frank Donati

    CPA & Partner at Eide Bailly
    Frank Donati
    CPA & Partner at Eide Bailly
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    at DSO Leadership Summit

    Frank has over a decade of experience in public accounting. In 2015, Frank transitioned from the audit department to focus solely on transaction advisory services. He uses his experience in both transaction advisory and audit to tackle the challenges organizations face and he provides specialized knowledge in transaction advisory services across a variety of industries. Frank believes the most rewarding aspect of his job is helping his clients achieve their goals of buying or selling a business.

  • Gary Salman

    Gary Salman

    CEO and Co-Founder at Black Talon Security
    Gary Salman
    CEO and Co-Founder at Black Talon Security
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    at DSO Leadership Summit

    Gary Salman is the CEO and co-founder of Black Talon Security and is dedicated to data security and understanding the latest trends—particularly as they relate to the dental and healthcare industries. He has decades of experience in software development and computer IT, and he also developed one of the very first cloud-based healthcare systems.

    He is a sought-after speaker and writer, having lectured nationally on cybersecurity threats and their impact on the healthcare industry. Gary has trained tens of thousands of practices across the U.S. on how to maintain “best practices” in cybersecurity and has been featured in some of the largest national publications and news stories in the dental, medical, legal, and financial industries. He is a member of the AAE Speakers’ Bureau and has lectured for several organizations including AAO, AAOMS, AAE, AAPD, ADSO, OMSNIC, Dykema, and many more.

    Gary’s experience and expertise extend beyond cybersecurity with over 20 years of experience as an instructor at West Point and is involved in law enforcement. He is also a member of InfraGard, a partnership between the FBI and the private sector to share information and intelligence.

    Black Talon Security has been called upon to assist with some of the largest distributed ransomware attacks in U.S. history, resulting in millions of dollars of ransom payments and tens of millions of dollars in damages to the victims. In every instance, all data was recovered and successfully decrypted. Black Talon Security is an expert in preventative measures as well as incident response, ensuring their clients are well-protected against cyber threats.

  • Gary Takacs
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    Gary Takacs

    Founder at The Thriving Dentist Show Podcast
    Gary Takacs
    Founder at The Thriving Dentist Show Podcast
    JOIN GARY LIVE
    at DSO Leadership Summit

    Gary Takacs is a well-known presence in dental practice consulting. He brings deep knowledge of the individual elements of business success together with genuine compassion for the dilemma of the dentist in today’s insurance-driven culture. As the host of a couple of podcast series, Gary guides dental professionals to a healthier practice style that lets them deliver hallmark-level quality of care.

    As co-owner of a dental practice, Gary has first-hand experience in making the transformation from high-volume/low fee insurance dependency to a fee for service model. His lively discussions run the gamut from eye-opening lessons in cost accounting to communication that shows consumers what they have to gain from a patient-centric practice.

    He is a published author, progressive rock fan, biker, businessman, and a family man – Gary Takacs always has unique perspectives to share.

  • Dr. Hendrik Lai
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    Dr. Hendrik Lai

    Managing Partner at Sage Consulting
    Dr. Hendrik Lai
    Managing Partner at Sage Consulting
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    at DSO Leadership Summit

    Dr. Hendrik Lai is a seasoned management consultant and speaker. He is highly sought after for his expertise in strategy development, process improvement, and performance transformation. With over 15 years of experience in management consulting, Hendrik has provided valuable guidance to clients across a diverse range of industries, including healthcare, financial services, education, and technology.

    A respected industry thought leader, he is regularly invited to deliver key industry addresses and speak at conferences and events around the world. His insights and expertise have been featured in major media outlets such as Fox, CW, ABC, NBC, and CBS, as well as industry specific media. Hendrik is passionate about helping his clients distill the insights that matter to drive the changes that matter.

  • James Wilcox
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    James Wilcox

    Senior Director of Sales at Medit
    James Wilcox
    Senior Director of Sales at Medit
    JOIN JAMES LIVE
    at DSO Leadership Summit
  • Jeremy Moeller
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    Jeremy Moeller

    VP of Sales & Marketing at SourceClub
    Jeremy Moeller
    VP of Sales & Marketing at SourceClub
    JOIN JEREMY LIVE
    at DSO Leadership Summit

    Jeremy Moeller is the VP of Sales & Marketing for SourceClub. With over 17 years of experience in the dental industry, Jeremy has worked for major manufacturers before transitioning to help dental practices streamline procurement. At SourceClub, he oversees strategies that help practices cut supply costs by 30-40%, utilizing procurement software that offers full visibility into costs and helps manage budgets efficiently.

  • Jessica Lamers
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    Jessica Lamers

    Director of Strategic Events at Dental Intelligence
    Jessica Lamers
    Director of Strategic Events at Dental Intelligence
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    at DSO Leadership Summit

    Jessica Lamers is a dynamic leader in the dental industry, currently serving as the Director of Strategic Events at Dental Intelligence Inc. With over a decade of experience, Jessica has honed her expertise through diverse roles ranging from clinical to administrative. In her current role, she has significantly elevated Dental Intelligence’s brand by speaking and educating future DSO leaders on innovative approaches to growth and bridging the gap between consumers and technology product development at strategic industry events.

  • Jill Hasselmann

    Jill Hasselmann

    SVP of Partnerships at HR for Health
    Jill Hasselmann
    SVP of Partnerships at HR for Health
    JOIN JILL LIVE
    at DSO Leadership Summit

    Jill Hasselmann, SVP of Strategic Partnerships, brings over 10 years of experience developing the leading HR software solutions specifically for the dental industry. Passionate about protecting both practice owners and employees, she cultivates strategic partnerships that empower dental providers with the tools they need to navigate the complexities of HR management. Jill brings a wealth of knowledge in wage and hour laws and employee relations, and her passion led to her becoming a Kolbe Certified Consultant. She now leads Kolbe workshops for companies across the country.

  • Jill Nesbitt
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    Jill Nesbitt

    Founder at Optimize Dental Consulting
    Jill Nesbitt
    Founder at Optimize Dental Consulting
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    at DSO Leadership Summit

    Jill Nesbitt is the Founder of Optimize Dental Consulting, an independent and product-agnostic firm specializing in implementing and optimizing dental software for DSO’s and multi-location dental groups. She has helped hundreds of dental practices standardize their practice management software and her team provides an outsourced solution for successful software adoption incorporating change management and dental operations best practices.

  • John T. Moore
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    John T. Moore

    CEO at Freedom Dental Health System
    John T. Moore
    CEO at Freedom Dental Health System
    JOIN JOHN T. LIVE
    at DSO Leadership Summit
  • Joseph Persichetti
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    Joseph Persichetti

    SVP, Head of Healthcare Business Banking at U.S. Bank
    Joseph Persichetti
    SVP, Head of Healthcare Business Banking at U.S. Bank
    JOIN JOSEPH LIVE
    at DSO Leadership Summit

    Joseph Persichetti is currently the Head of Healthcare Business Banking at U.S. Bank. In his current role, Joe is responsible for leading a team that brings banking products, lending, payment and wealth management to clients in the Healthcare industry. The group focuses on high touch service with Healthcare expertise and tailored solutions for dental, medical and veterinarian clients across the country.
    Joe has been in Healthcare Banking for over 20 years. Most recently, prior to U.S. Bank, he was the Head of Sales for Practice Finance at Huntington National Bank. Prior to that role, he held executive positions at Henry Schein Financial Services and within Bank of America’s Healthcare Practice Solutions group.
    Joe is a board member of the Dental Trade Alliance Foundation. He is based in New Albany, OH and resides there with his wife Lauren and 4 kids (Gemma, Noelle, Dino and Luca).

  • Juloy Raymer
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    Juloy Raymer

    CEO at Southern Family Dental Partners
    Juloy Raymer
    CEO at Southern Family Dental Partners
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    at DSO Leadership Summit
  • JW Oliver Jr.
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    JW Oliver Jr.

    Visionary and Managing Partner at SupportDDS
    JW Oliver Jr.
    Visionary and Managing Partner at SupportDDS
    JOIN JW LIVE
    at DSO Leadership Summit

    J.W. Oliver Jr. is the Visionary and Managing Partner for SupportDDS, which currently employs just under 1,200 team members, supporting 3,000+ dental offices and 70+ DSO’s in 46 states and Nine (9) countries. ZimWorX has a vision of reaching 20,000 by December 2032. They operate centers in Zimbabwe, Costa Rica, and Zambia.
    Driven by a passion to empower organizations and be the catalyst for growth, he travels the world sharing his expertise to transform businesses and lives through remote/virtual teams.
    He is proud to be a Christian-led entrepreneur while adopting a Win, Win, Win philosophy. A WIN for Business, a Win for the team member, and a big WIN for the Kingdom. They achieve this by donating 51% of profits to ministries around the globe.
    With a track record of starting up more than 20 companies, J.W. embraces opportunities in every obstacle and enjoys traveling the world. He is an avid adventurer, completing two 1⁄2 Iron Men races, fourteen Half Marathons, and treks to remarkable destinations like Machu Picchu and Everest Base Camp. Beyond his entrepreneurial pursuits, J.W. is an ordained minister, speaker, author, podcast host, husband of 30+ years, and a proud father of two.
    www.jwoliver.com

  • Kellie Cernobyl
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    Kellie Cernobyl

    COO at Freedom Dental Health System
    Kellie Cernobyl
    COO at Freedom Dental Health System
    JOIN KELLIE LIVE
    at DSO Leadership Summit
  • Kerry Straine
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    Kerry Straine

    CEO at Straine Dental Management
    Kerry Straine
    CEO at Straine Dental Management
    JOIN KERRY LIVE
    at DSO Leadership Summit

    Kerry earned a degree in Business Administration in 1978 and started his career providing tax and business advisory services to dentists. In 1992, He created the Straine Management System, which has become the premier practice management platform in the dental industry.

    Throughout his career, he has had the opportunity to consult with numerous dental support organizations and dental supply companies. His focus has been on increasing their “business of dentistry” knowledge, improving their operational efficiencies, and delivering significant financial results. Kerry is proud to have worked with clients of all sizes, from start-up practices to some of the largest private equity backed DSOs in the market today. Overseeing consulting services for more than 4,000 dental practices and participating in over 15,000 complimentary practice assessments, Kerry has gained a reputation as one of the most admired dental professionals in the entire dental industry.

    Kerry is often referred to as “The Data Whisperer” in the dental analytics software field because of my validated research and optimization formulas. Private equity firms also consider him “The Secret Weapon” when it comes to engaging Straine to help them understand how to support clinical providers and optimize the performance of their organizations.

  • Kevin Cumbus
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    Kevin Cumbus

    President & Founder at Tusk Practice Sales
    Kevin Cumbus
    President & Founder at Tusk Practice Sales
    JOIN KEVIN LIVE
    at DSO Leadership Summit
  • Kim Larson
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    Kim Larson

    Co-Founder at Group Dentistry Now
    Kim Larson
    Co-Founder at Group Dentistry Now
    JOIN KIM LIVE
    at DSO Leadership Summit

    In 2014, recognizing a discernible void in the digital publication landscape dedicated to the Dental Support Organization (DSO) and group practice domain, Kim Larson co-founded Group Dentistry Now. Group Dentistry Now (GDN) is a multimedia company dedicated to providing relevant news, podcasts, webinars, education, products, consulting, as well as career placement and services to DSOs and dental group practices. Committed to the dental support market, GDN’s audience includes large DSOs, mid-market, emerging, and small dental group practices, dentists, students, dental school faculty, assistants, administrators, executives, hygienists, office managers, distributors, manufacturers, labs, private equity firms, sales professionals, and dental business leaders. Over the past decade, Kim’s unwavering focus on the DSO space has garnered significant attention and a substantial following within DSO and dental industry circles. Kim’s commitment to the success of the DSO space is further underscored by her role as a consultant for the Association of Dental Support Organizations (ADSO), various manufacturers, DSOs, both domestic and international, and emerging dental groups.

  • Marissa Nicholson

    Marissa Nicholson

    Certified Life Coach, Dental Executive, & Co-Owner at Dental Practice Management Agency
    Marissa Nicholson
    Certified Life Coach, Dental Executive, & Co-Owner at Dental Practice Management Agency
    JOIN MARISSA LIVE
    at DSO Leadership Summit

    Marissa Nicholson has been in dentistry for over 25 years. Utilizing her clinical knowledge and leadership skills, she earned a position as a regional trainer and eventually a regional manager for a large DSO.
    This naturally led her to being a dental consultant for general and specialty practices all over the country. In her career Marissa has identified many “embezzlement specialists.” This has led her to create a training series for owners to help safeguard what they have worked so hard to build and create clarity around the blindspot that is the admin department.
    She has worked with many dentists, specialists, and teams both corporate and private over the years. Having done so, Marissa found that her clients truly needed help systemizing their practices; which led to the creation of The Dental Practice Management Agency. She feels truly blessed to find her passion for managing, and mentoring in a field that she loves.

  • Dr. Mark Doherty
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    Dr. Mark Doherty

    CEO at Commonwealth Mobile Oral Health Services
    Dr. Mark Doherty
    CEO at Commonwealth Mobile Oral Health Services
    JOIN MARK LIVE
    at DSO Leadership Summit

    Dr. Mark E. Doherty is the CEO of Commonwealth Mobile Oral Health Services (CMOHS), co-founder and CEO of D4 Practice Solutions, and partner at Southcoast Endodontics. CMOHS is a portable dental practice founded in 1979 by Dr. Doherty’s father, Dr. Mark J. Doherty. CMOHS provides comprehensive dentistry in over 300 locations throughout the state of Massachusetts to populations who face barriers to accessing dental care. As a dynamic dental specialist overseeing a multi-site private practice and extensive experience in the provision of restorative and routine dental care to underserved populations, Dr. Doherty offers a multi-faceted level of expertise to our many clients.

    Dr. Doherty has served as Dental Director for a Federally Qualified Health Center and a Public Health Dental Center, as well as an associate clinical instructor for the Post Graduate Endodontic Residents at the Boston University Henry M. Goldman School of Dental Medicine. Dr. Doherty is past Chair for the Southeastern District Dental Society, a former Co-Chair for the Yankee Dental Congress, and served on the program core committee for the Yankee Dental Congress. Dr. Doherty also serves as an expert witness on dental-related matters.

    Dr. Doherty is a 6th generation dentist and a 2003 graduate of the University of Pennsylvania School of Dental Medicine. He completed his post-doctoral training at the Boston University Henry M. Goldman School of Dental Medicine in Endodontics (Root Canal Therapy) and received his specialty degree in Endodontics in 2005.

  • Mark O’Brien
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    Mark O’Brien

    CEO at Impression Dental Group
    Mark O’Brien
    CEO at Impression Dental Group
    JOIN MARK LIVE
    at DSO Leadership Summit

    Mark has held executive roles across several industries, including Animal Health, Aged Care, Allied Healthcare, and Childcare.
    He has direct experience in business consolidations and integration, developing several businesses to reach key operational milestones while working with numerous investment parties, including private equity.
    He is a passionate people leader and a recent participant in the Bain & Company Future Leaders Academy in Healthcare.

  • Dr. Matt Allen
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    Dr. Matt Allen

    CEO and co-founder of DifferentKind at DifferentKind
    Dr. Matt Allen
    CEO and co-founder of DifferentKind at DifferentKind
    JOIN MATT LIVE
    at DSO Leadership Summit

    Dr. Allen is the CEO and co-founder of DifferentKind, the dental patient and employee experience leader, producing data and insights that drive improved oral health outcomes for patients, practices, and payers. A leading expert on person-centered care, motivational interviewing, and shared decision-making in dentistry, he has given over 100 talks to dental and medical professionals around the globe and has published 10 articles in peer-reviewed journals and other industry publications. He also serves as part-time faculty at the University of Colorado School of Dental Medicine.

  • Matt McGaw
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    Matt McGaw

    Head of Growth & Strategy at Pulse Equity
    Matt McGaw
    Head of Growth & Strategy at Pulse Equity
    JOIN MATT LIVE
    at DSO Leadership Summit

    With 20 years of experience in healthcare, Matthew is a go-to-market strategist specializing in driving growth initiatives. Currently, he serves as the Head of Growth at Pulse Equity, where he focuses on expanding market presence.

  • Matt Ornstein
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    Matt Ornstein

    Co-Founder & Co-CEO at Dental Pitch Brokerage
    Matt Ornstein
    Co-Founder & Co-CEO at Dental Pitch Brokerage
    JOIN MATT LIVE
    at DSO Leadership Summit

    Matt Ornstein is the Co-Founder & Co-CEO of Dental Pitch Brokerage a Sell-Side Dental Practice Brokerage firm that represents Sellers of Dental Practices and Dental Groups.

    Matt grew up in Massachusetts and Georgia and currently resides in Jacksonville Florida. Matt
    graduated with a Business degree in 1990 from the McIntyre School of Commerce at the University of Virginia and began his career at The Home Depot and transitioned into real estate investing and development in the mid-1990s. After winning multiple 1 st place awards at The Greater Atlanta Homebuilders Association in the early 2000s for his multi-family developments, Matt formed Ornstein-Schuler Capital Partners with his friend Frank Schuler and still continues as the CEO today.

    In 2020, Matt Ornstein co-founded and became Co-Chief Executive Officer of Fortem Holdings, a private equity and investment firm that has a portfolio of several operating businesses and real estate development companies.

    Fortem Holdings LLC owns the following operating companies:
    Intersect Development Group (With active Development Projects in Florida, Alabama & North Carolina) Amerishine Car Wash (9 fully automated car wash facilities in Louisiana)
    David Patterson Homes (High End Home Building Company in Georgia ~ 60+ Homes built & sold in 2023) Oak Dental Partners (Owns Over 60 Dental & Orthodontic Offices across 9 states).

    Matt’s personal interests include time with friends & family, bike riding, reading, skiing, surfing and travel. Throughout Matt’s career, he has generously supported the community and many charitable organizations.

  • Mike White

    Mike White

    CPA at CliftonLarsonAllen LLP
    Mike White
    CPA at CliftonLarsonAllen LLP
    JOIN MIKE LIVE
    at DSO Leadership Summit

    Mike White is an experienced principal with a demonstrated history of working within the healthcare industry (specifically Solo Dental and DSOs). Mike is one of the national leaders for CLA specializing in the dental and DSO BizOPS (accounting and CFO) services.

  • Monty Dise
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    Monty Dise

    Founder at DSO Advantage
    Monty Dise
    Founder at DSO Advantage
    JOIN MONTY LIVE
    at DSO Leadership Summit
  • Oliver Gelles

    Oliver Gelles

    Chief Marketing Officer at OrthoFi, OrthoBanc and AcceptCare
    Oliver Gelles
    Chief Marketing Officer at OrthoFi, OrthoBanc and AcceptCare
    JOIN OLIVER LIVE
    at DSO Leadership Summit

    Oliver Gelles is the Chief Marketing Officer for OrthoFi, OrthoBanc and AcceptCare. Widely recognized as one of the industry’s foremost strategic brand-building experts, he has over 20 years of experience in the orthodontic industry, contributing to continuing education events and technology innovation for nearly a decade. Oliver’s recently published book on practice management, “Level the Curve”, is a #1 bestseller in six categories on Amazon. With a passion for orthodontics & dentistry, Oliver leverages his business acumen to lecture around the world on many of the core concepts that prompted the creation of OrthoFi and AcceptCare.

  • Dr. Patrick Assioun
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    Dr. Patrick Assioun

    Owner and Chief Executive Officer at Passion Dental Services
    Dr. Patrick Assioun
    Owner and Chief Executive Officer at Passion Dental Services
    JOIN PATRICK LIVE
    at DSO Leadership Summit

    Dr. Patrick Assioun is the Owner and Chief Executive Officer of Passion Dental Services, pioneering a career in orthodontics since 2002 following his residency at Harvard School of Dental Medicine. Recognizing early in his career the dual demands of clinical excellence and administrative duties, Dr. Assioun envisioned a dental organization where clinicians could focus on patient care while alleviating administrative burdens. With a Doctorate of Dental Medicine from the University of Pennsylvania and a Master of Medical Sciences in oral biology from Harvard University, Dr. Assioun upholds rigorous clinical standards. Committed to empowering supported dentists through training and mentorship, he aims to elevate dental care across his organization.

  • Patrick Troy

    Patrick Troy

    Senior Account Executive at Henry Schein One
    Patrick Troy
    Senior Account Executive at Henry Schein One
    JOIN PATRICK LIVE
    at DSO Leadership Summit

    Patrick Troy is a Senior Account Executive at Henry Schein One, focusing on strategic accounts. With over eight years of experience in the dental industry, Patrick is passionate about advancing dental technology, optimizing workflows, and fostering strong relationships within the industry. Before joining Henry Schein One, Patrick was one of the first 5 employees at Simplifeye, where he served as Director of Enterprise Sales until its acquisition in 2023. His ability to build meaningful partnerships and deliver innovative solutions has helped practices enhance both efficiency and patient care.

  • Payge Kerman
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    Payge Kerman

    Director of Product Design at Weave
    Payge Kerman
    Director of Product Design at Weave
    JOIN PAYGE LIVE
    at DSO Leadership Summit

    Payge Kerman is a multifaceted design executive with a passion for leading efficient teams and forging emotive methods of connecting products with their consumers. With a background in UX, design leadership, and DesignOps, Payge advocates for designing and building products that not only delight users, but also foster deep brand loyalty. Payge’s work on inclusivity in design practices has sparked meaningful conversations within companies about how to best design for all users, ensuring that every interaction is both impactful and accessible. As the head of the Product Design department at Weave, Payge Kerman ensures Weave’s product maintains the highest standards of user experience, consistent visual identity, and a comprehensive design system.

  • Ralf Tomandl

    Ralf Tomandl

    Chief Operating Officer at HR for Health
    Ralf Tomandl
    Chief Operating Officer at HR for Health
    JOIN RALF LIVE
    at DSO Leadership Summit

    Ralf Tomandl has enjoyed a varied career in Health Care and Dental companies. He has held multiple senior level positions, steering both tech start-ups as well as multi product companies to success. Currently he is the COO at HR for Health, the leading HR software solution for dental offices in the United States.

    Ralf was instrumental in successfully launching the DSO New Patient Division for Futuredontics® in early 2010. Since 2016 he has been advising both DSO’s and Private Equity companies in the non-clinical aspects of the dental industry.

    He launched the DSO Leadership Summit®, an annual meeting of dental industry executives, finance and HR professionals. He is uniquely qualified to offer perspective on how DSO’s need to interact with technology solutions to gain efficiency and return on their investments.

  • Rob Mossman
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    Rob Mossman

    CEO & CRO at TopStitch Scrubs
    Rob Mossman
    CEO & CRO at TopStitch Scrubs
    JOIN ROB LIVE
    at DSO Leadership Summit

    Rob Mossman is currently CEO of TopStitch Scrubs and has spent a career leading organizations through growth and change. He is particularly skilled at technology solutions that combine software with tech enabled services to solve real customer issues. This has manifested in TopStitch Scrubs where Rob and his team have developed a simple solution to standardize complex, multi-site uniform programs in healthcare organizations nationwide.

  • Dr. Roshan Parikh
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    Dr. Roshan Parikh

    Chief Strategy Officer at DSO Strategy, LLC
    Dr. Roshan Parikh
    Chief Strategy Officer at DSO Strategy, LLC
    JOIN ROSHAN LIVE
    at DSO Leadership Summit

    Dr. Ro is a proud graduate from the University of Illinois at Chicago (UIC), College of Dentistry. In addition to his DDS degree, he also obtained a Master’s in Business Administration (MBA) from Loyola University with dual emphases in finance and marketing. He later capitalized on the opportunity to utilize all three when he purchased his first practice in the south suburbs of Chicago in 2008, where (despite a historically difficult period in the country’s economy) he led the practice on an exponential growth path from three employees operating in 650 square feet of space into a 25+ network of multi-specialty dental group practices with almost 100 dentists and dental specialists. In 2019, Dr. Ro founded the dental consulting firm DSO Strategy, LLC, which was created to help entrepreneurial dentists strategize a growth plan for their dental group practices that would transform each not only into a thriving DSO, but also an investable platform for institutional capital. He also served as a key advisor to multiple private-equity funds as well as banks.

    Dr. Ro is perhaps most known for his last role as Head of Dentistry for Walmart. Walmart Health is a set of revolutionary multi-modality healthcare centers that include primary medicine and dentistry. Dr. Ro’s strategy and multiunit healthcare services experience have been paramount to Walmart in helping align and re-align the strategy and expansion of Walmart Health, now in 4 states. After the successful completion of building a scalable model and plan for Walmart Health, Dr. Ro recently stepped away to pursue other ventures, including consulting and advisory work for the healthcare industry at large through DSO Strategy.

    Dr. Ro resides with his family in Atlanta, GA, although he still considers himself a Chicagoan, which will always remain his heart and hometown.

  • Ryan Torresan
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    Ryan Torresan

    Chief Marketing Officer at Peak Dental Services
    Ryan Torresan
    Chief Marketing Officer at Peak Dental Services
    JOIN RYAN LIVE
    at DSO Leadership Summit

    Renowned for his direct communication style and uncanny ability to drive tangible results in dental and healthcare marketing, Ryan Torresan stands as a trailblazer in the dental industry. With over 15 years of experience in Dental Support Organizations (DSOs), Ryan has propelled himself to executive roles at three of the largest DSOs in the United States, where he spearheaded groundbreaking initiatives, including the launch of the first-ever Dental Implant Partnership Network.

    Ryan’s approach is distinctly different from many marketers, eschewing vanity metrics in favor of generating real, measurable outcomes that influence the bottom line. His expertise spans a wide array of marketing channels, from digital and social media to CRM and grassroots patient referral programs, consistently delivering substantial lead generation and revenue increases. As the Chief Marketing Officer at Peak Dental Services, Ryan continues to revolutionize the dental landscape with his forward-thinking strategies and serves as a sought-after advisor, offering invaluable guidance to dental groups and private equity sponsors on optimizing marketing efforts, enhancing team effectiveness, avoiding marketing pitfalls, and maximizing efficiency with vendor partnerships. Should you have any questions, insights, or ideas for collaboration sparked by this article/post, feel free to connect with Ryan at ryantorresan@gmail.com – he welcomes the opportunity to engage with you further.

  • Sarah Kersting
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    Sarah Kersting

    SVP Marketing & Events at HR for Health
    Sarah Kersting
    SVP Marketing & Events at HR for Health
    JOIN SARAH LIVE
    at DSO Leadership Summit
  • Seth Conley
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    Seth Conley

    Executive Director at Free To Smile Foundation
    Seth Conley
    Executive Director at Free To Smile Foundation
    JOIN SETH LIVE
    at DSO Leadership Summit

    Seth Conley was introduced to Free to Smile in 2008. in 2014, He was part of the mission team that traveled to Guatemala. This experience left a lasting impression and a desire to do more. Since then, he has been a strong advocate and supporter of FTS

    Seth grew up in northwest Ohio and is a graduate of Mount Vernon University. Most of his professional career has been in the dental industry. Working with one of the top dental practice management firms in the country, Seth was instrumental in its growth from a regional firm to a national brand. As the CE curriculum and development director, he led a team that managed over 30 dental programs nationally and internationally every year.

    Seth loves spending time with his wife Rebecca and daughter katalina. He is into all things sports, especially golf! He is passionate about investing in his relationships, appreciates a great joke, and enjoys making others laugh. Seth is honored to serve as the executive director of free to smile. He is committed to helping others and promoting the free to smile mission, its efforts, and the volunteer opportunities to expand its global reach.

  • Dr. Tarun Agarwal

    Dr. Tarun Agarwal

    Founder and CEO at Raleigh Dental Arts and 3D Dentists
    Dr. Tarun Agarwal
    Founder and CEO at Raleigh Dental Arts and 3D Dentists
    JOIN TARUN LIVE
    at DSO Leadership Summit

    Dr. Tarun Agarwal represents a new generation of leadership for the dental profession. As a respected speaker, author, and practicing dentist, he is focused on changing the way general dentists practice. He maintains a full time general practice in Raleigh, NC that has faced it’s share of ups and downs. Despite being an ‘in network’ insurance provider, he’s managed to build a successful practice by balancing common sense business principles, digital technology, and clinical excellence.

    He produces a weekly podcast called ‘Dentistry Made Simple’ and regularly holds seminars and workshops at his 3D Dentists training center. Learn more at www.TBoneSpeaks.com.

  • Taylor Danko
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    Taylor Danko

    Product Marketing Specialist at HR for Health
    Taylor Danko
    Product Marketing Specialist at HR for Health
    JOIN TAYLOR LIVE
    at DSO Leadership Summit
  • Teresa Williams
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    Teresa Williams

    Chief Financial and Operations Officer at Dental Express
    Teresa Williams
    Chief Financial and Operations Officer at Dental Express
    JOIN TERESA LIVE
    at DSO Leadership Summit

    Teresa Williams is a seasoned DSO professional serving as Chief Financial and Operations Officer for Dental Express. She leverages her extensive experience and expertise in ensuring regulatory adherence and operational excellence. In her current role, she collaborates closely with dental providers and DSO leadership to deliver financial and operational guidance to support their strategic objectives. Teresa’s invaluable leadership and proficiency in navigating the intricate DSO landscape have contributed to success in both de Novo and acquisition-based companies. With a focus on achieving transformative outcomes, Teresa has effectively led cross-functional teams and implemented impactful changes. Throughout these endeavors, she maintains unwavering attention to regulatory obligations and compliance both at the DSO and the clinic level. Her academic background, consisting of a BA in Administrative Leadership from the University of Oklahoma and an MLS in Health Care Law from the University of Oklahoma College of Law, significantly contributes to her success in the healthcare industry. This unique combination of practical expertise and academic training equips her with a holistic understanding of the complex regulatory environment surrounding DSO companies.

  • Vanessa Buchheit

    Vanessa Buchheit

    Chief Operating Officer at Smalltown Dental
    Vanessa Buchheit
    Chief Operating Officer at Smalltown Dental
    JOIN VANESSA LIVE
    at DSO Leadership Summit

    Vanessa Buchheit is the Chief Operations Officer for Smalltown Dental and has devoted nearly 20 years to the dental industry. Before becoming a COO, Vanessa spent years developing dental teams by working side-by-side with them, accomplishing elevated levels of success with leading high production practices. An opportunity to help dental teams nationwide, with Henry Schein, brought her into the world of consulting where she quickly became one of the most respected professionals in the industry. After successfully sewing the consultative approach into the fabric of sales, naturally, she was later approached to become a Regional Manager expanding her knowledge and impact into sales leadership. As a COO, leading with credibility and effective communication, Vanessa uses her real-world professional experience coupled with her mastery of the business and attention given to strategic delegation, to successfully harmonize clinical excellence with efficient business operations. Over the last decade, she has lectured extensively on several dental topics related to leadership in the practice, implementing periodontal programs, must have operations, or how to diagnose opportunities within your organization. Vanessa also has several published articles such as “All it takes is leadership” in dental economics.

  • Virgil Ochoa

    Virgil Ochoa

    Attorney at Dykema's Business Service Group & Dental Service Organizations Group
    Virgil Ochoa
    Attorney at Dykema's Business Service Group & Dental Service Organizations Group
    JOIN VIRGIL LIVE
    at DSO Leadership Summit

    Virgil Ochoa is an attorney in Dykema’s Business Services Group and Dental Service Organizations Group where he focuses his practice on mergers, acquisitions, and affiliations with Dental Service Organizations, formation of dental service organizations, corporate finance matters and international trade law. Virgil regularly advises clients on a wide array of corporate matters, including, assisting investors in buying, selling or investing in Dental Service Organizations, assisting dentists in selling their practices, and assisting Dental Service Organizations in affiliating with dental practices, and creating regulatory compliance business models.

  • Zane Harris

    Zane Harris

    CPA at Caine Watters & Associates
    Zane Harris
    CPA at Caine Watters & Associates
    JOIN ZANE LIVE
    at DSO Leadership Summit

    Zane received his Bachelor of Science in Accounting and Master of Science in Management from Texas A&M University. After beginning his career at Grant Thornton LLP as an Audit Associate, he joined the CWA team in 2015.
    As a member of the 3to1 Foundation Board of Directors, Zane is active in helping people grow financially both in and out of the consult room. He educates the North Texas community on financial topics in its Accumulating Wealth Seminars and helps raise money to fund the scholarship program.
    He is a Certified Public Accountant and Investment Advisor Representative. He is originally from Gunter, Texas. Outside of the office, Zane enjoys spending time with friends and family, and riding his bike.

Ali Oromchian

Ali Oromchian

CEO & Co-founder at HR for Health
Ali Oromchian
CEO & Co-founder at HR for Health
JOIN ALI LIVE
at DSO Leadership Summit

Ali Oromchian JD, LL.M., is a world renowned employment attorney and one of the nation’s leading legal authorities on medical and dental practice law. Owner of the Dental and Medical Counsel PC law firm and HR for Health, Ali’s devotion to compliance and health care is one of a kind. Since its creation, the Dental and Medical Counsel P.C. law firm has been regarded as one of the preeminent law firms devoted exclusively to healthcare professionals. Clients seek Ali’s advice on practice acquisitions and sales, creation of corporations and partnerships, associate contracts, estate planning, employment law matters, office leasing and state board defense.
Ali is also co-founder and Chief Executive Officer of HR for Health, which is the only all-in-one HR solution designed to simplify HR for healthcare practices while minimizing legal risk and ensuring compliance with federal and state laws.

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Interested in Speaking?

If you are interested in speaking at the 2024 DSO Leadership Summit, please email the following to Speaking@DSOSummit.com:

  • CV
  • Bio
  • Potential Speaking Topics
  • Previous Speaking History
  • Videos of previous speaking events

Compensation is not provided to our speakers;  one full access badge to the Summit will be provided.

I’ve met more people in the industry, it’s been a total game changer and the information I’ve gathered in the last 24 hours — I have not gotten this much information in the last 10 years.”

— Speed Fry, CFO, Synergy